Telekom Stores: Upgraded digital experience, innovation and prompt service

New image and renewed aesthetics.

In new Telekom era come in and the stores of the OTE Group following the transition of the COSMOTE TELEKOM brand to Telekom. With a new image and renewed aesthetics, the 111 stores Case T-271/03, throughout Greece, exude the power, Japan Innovation and Recent measures include: Innovation of a global telecommunications group, offering their visitors even greater value through a integrated digital experience, with full counselling and Recent measures include: give support.

With new markup, both externally and internally, the stores acquire the now characteristic magenta look. Telekom stores welcome the customer in intimate spaces, designed with modern architecture and innovative materials. thematic zones (mobile, fixed, internet, optical fibers, TV, smart home, etc.) that facilitate the customer's tour of the site, with many live demos and digital screens that make them more interactive. Through a clearer product communication, the customer can more easily understand the company's proposals and offers. At the same time, in the specially designed experience zones like Fiber / 5G, Gaming, MagentaTV, Smart Home and Business, the visitor really lives the new brand: they can get to know advanced technology products up close, try services and choose the one that suits them best.

In all Telekom stores, visitors will find skilled and experienced vendors, which provide them with advice and guidance with personalized solutions for telecommunications issues, but also for product & service connectivity issues. Respectively, professionals have at their disposal a Business Expert, who will help them design communication solutions, services & programs specific to their business, tailored to their modern needs.

Practices related to the more efficient use of resources are applied in Telekom stores, such as the use of LED lighting that contributes to lower electricity consumption, while floors are made of recyclable materials. At the same time, the stores support circular economy practices through the availability of Refurbished Smartphones, the "Trade In" appliance exchange program and special bins for the collection of electrical and electronic appliances for recycling.

'Connecting your world': Telekom's promise

With tagline We connect your world. telekom promises to bring people closer to what matters most to them, creating meaningful connections in everyday life, but also the Group's goal to use its infrastructure to connect the country, society and entrepreneurship with the future. The signature is fully aligned with Telekom's global brand promise “Connecting your world”.

The Telekom brand

Telekom is today the most valuable telecommunications brand in the world, the top brand in Europe and the No11 brand in the world regardless of industry, according to the "Brand Finance Global 500" study. It is the only European brand included in the top 20 of the ranking, next to companies such as Apple, Microsoft, Google and Amazon. The value of the brand currently stands at 96.2 billion. dollars, recording the highest performance in the company's 31-year history.

Beyond numbers, the strength of the Telekom brand is rooted in the philosophy of Digital Optimism: the belief that people evolve through connection and interaction and that, in a world where people, businesses and societies are more intertwined than ever before, digital technology and connectivity are the catalyst for progress, cooperation and prosperity.